Welcome to Unik Empire Media House interview section after a long break. Our last two features on this section were with Jane Kanayo in June 2020 where we discussed about her dancing & acting career & with El’Grace in August 2020 where she revealed her stance in featuring secular artist or accepting secular features.
To welcome you back to this section we have with us a beautiful and talented music artist, song writer and an entrepreneur, let’s get started with the interactive session tagged One on One.
Que: Welcome to Unik Empire Media House One on One session, can we get to meet you?
Ans: Of course. (smiles) I am Yadah, born Agaga praise, from Cross-River state Nigeria. I pride in calling myself THE VOICE OF JESUS TO NATIONS because all I want to do is sing about God’s love as expressed in Christ. I am a singer, song writer and a fashion designer.
Que: Excellent!!! Talking about your musical career, has your musical journey had a deliberate direction, or did it simply gradually evolve in whatever direction it found?
Ans: At first, it was just as simple as being in a choir in my local church. It eventually evolved because I found myself writing a lot of songs and had lot of people encouraging me to record, it was after my signing with SonsHub Media I found myself deliberately choosing the theme of my songs.
Que: Since you’ve been writing for long, how would you say you get inspiration to write music and what is your creative process like?
Ans: There’s actually no stereotyped creative process, sometimes while studying, while praying, maybe in a public gathering, at rehearsal, anywhere. Sometimes the tunes comes first, sometimes the lyrics. Except for times when I’m intentionally deciding to write.
Que: Still on the subject of your music career, how would you describe the music that you typically create?
Ans: The gospel! That’s it’s description. Bringing the lost to the realization of God’s love, edifying the saints. It’s description, purely gospel!!!
Que: In terms of doing your musical journey, where have you performed? What are your favorite and least venues?
Ans: I’ve performed across the country, I can’t keep count. About favorites and least… None! It’s always a privilege to serve God’s people in this capacity.
Que: Amongst all the songs you’ve done, which would you say is your favorite song to perform and why?
Ans: Every one of them. If I have enough time, I’ll sing all of them (Laughs)
Que: About the music career, what is your favorite part about this line of work, your least favorite and why?
Ans: My favorite part…hmmmm…. I think that should be song writing. Or ministering? I think I enjoy both most (laughs) Not sure which comes first, but I do love everything about the music journey I’ve been on.
Que: Earlier on while talking about your creative process, you made mention of intentionally deciding to write, when you do that, do you experience writers block? If yes, how do you deal with it?
Ans: Most times the words come without any struggle. There are very few times when I intentionally try to write these songs. I think they’re just by-products of study and prayer time, or the sermons I listen to. At other times when I try to write myself, I’d let it go if I experience any block. Blocks could be due to stress or insufficient knowledge in the area I’m writing on. It could also mean I’m not mentally fit at the time. I’d opt for rest, study and prayer!!!
Que: When you create music, what is your personal purpose or goal?
Ans: The purpose is to teach about God’s love and salvation, to edify the saved and draw the lost to God’s love.
Que: If we were to look at the artists you always listen to, who would be on your playlist?
Ans: (smile) I listen to soooo many people, the likes of Mercy Chinwo, Judikay, Christina Bells, Tasha Cobbs, Karen Clark Sheard and many more.
Que: Your last project was Onye Inaputara, before the end of the year should we be expecting any new project? If yes what could it be and what challenges did you face in bringing forth this project?
Ans: A new project? Yes!!! A new song that I really can’t wait to share! Challenges faced in bringing forth this project was basically time, meetings coming up in between and business is as well on one other end that needs attention. Trying to make sure we keep rehearsing in between (it’s actually a live recorded song). But I thank God. The process is worth it every time!!
Que: This is certainly going to be big we believe and we anticipate, how do you feel the internet/social media space has impacted your music career?
Ans: Positively! It’s why I am grateful for every follow, every share, every like, every comment. Social media is such a powerful wheel for any thing you want to transport. For my music, the role of social media is huge and positive.
Que: If you could change anything about the industry, what would it be & why?
Ans: One issue of concern I’d love to address and change if I can is the issue of copyright, there’s just little or no key adherence to copyrighting. Another issue is that creatives do not get enough credit for their work. It’s okay to do people’s work, but the original content owners should be credited. Since I don’t have the power to change that, I call on the copyright body to look into all these.
Que: That’s a great area of lapse in the industry and I believe with time it would have a better narrative. Since you became an international name, how do you interact with and respond to fans online and offline?
Ans: Family, you mean?, I bless God for every feat attained, it’s actually him doing it all. But the truth is, God works through people. And these my amazing family are the ones who make most things possible. So I’m grateful to everyone of them and I acknowledge their support at all times.
Que: What is it in your music that sets it apart? What is unique, or at least uncommon?
Ans: The uniqueness in the music I create can be seen it the lyrical content, it’s simplicity and clear message of the gospel.
Que: Of your own music, do you have a favorite? If so, can you pin down why it is your favorite?
Ans: (Laughs) I love everyone of them. All of my songs are “one of my favorite songs”.
Que: Before we wind down on this session for now, if you could pass on a nugget of wisdom to the next musical generation, what would it be?
Ans: I always love to say “you can be anything you want to be if you’re willing to do and learn all it takes to be that thing”. Most importantly as a music minister, do not forget the church’s mission. This will guard all your songs and decisions. Stay prayerful and committed to this course and to yourself.
Unik Empire: Thank you for your time with us and we hope to see you sometime again much bigger & better.
Yadah: Thank you for having me.
Interview: One on One With Yadah